Promoting Video Blaster Pro

June 21, 2007 - Major Announcement

Novasoft is

GIVING AWAY OVER $800

In Cold Hard Cash To Our Affiliates...

THESE PRIZES ARE ON TOP OF YOUR COMMISSIONS! Not only do we pay our regular 2 tiered commissions to all our affiliates… but for this month ONLY, you can make even more with our 30-Day Sales Competition!

1st Prize (Most Sales)* = $500 Cash!!

2nd Prize (2nd Most Sales)* = $200 Cash!!

3rd Prize (3rd Most Sales)* = $100 Cash!!

The competition starts right away so start promoting!

* Terms and conditions do apply to our affiliate competition. An affiliate must get a minimum number of sales to qualify for the prize. For 1st prize, the affiliate must get a minimum of 50 sales in a 30 day period. For second prize, the affiliate must get at least 20 sales and for third prize, the affiliate must get a minimum of 10 sales. The sales can be for any of our products.

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<a href="http://www.novasoft-inc.com/hop.asp?pid=19&aid=4860"> Get an avalanche of traffic to your website using the power of video. Get Video Blaster Pro Now!</a>

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Autoresponder Sequences for "Video Traffic Secrets" Email Course

Mailing #1 ( To be sent immediately)

Subject: "Video Traffic Secrets - Introduction"

Hi {FIRSTNAME},

All of us working online are here for one and one reason only. To make money.

Now, some of us try and do that by promoting products and services as
affiliates, others do so by selling their own products and services. There are
others who try and make money from programs like adsense and CPA networks.

No matter which approach you follow, there is no denying the fact without
traffic, there is no monetization.

Now to get traffic to your site, you can either pay for it, or you can get it
for free. Now even though people think that organic SEO results are free, in
reality they are not, as most people don't take into account the time that they
have spent on in getting their site ranked. Time is money,{FIRSTNAME}.

With the proliferation of broadband a lot of people are moving towards videos.
Youtube for example serves up 2 million videos each day. Now imagine if you
could get just 1% of those people to watch your video...You'd make a killing!

While the majority of videos are posted by amateurs looking for laughs,
notoriety, and 15 minutes of internet fame, a savvy internet marketer will find
that this service can be used to drive traffic to websites, get sales messages
to potential buyers, and to market products and services.

Also, this traffic is free. Online video sites pay for all of the bandwidth for
the videos, and most sites host the videos as long as you want to keep them up.
So once you’ve covered the initial cost of making the video, your investment may
pay off for months or even years without additional fees! (Unlike banner ads
which always require more money to keep the ad running).

Its almost like getting to run your commercial for free on the top TV channels!

In fact, as videos get more views, they tend to increase in popularity due to
the ranking systems of video sites which tend to favor videos with high view
counts in their rankings. Due to the ‘newness’ of this advertising medium, you
can gain a sizeable advantage before this method of promotion becomes
competitive.

The bar for promotion with online video is currently set very, very low, and the
competition is not fierce like it is in SEO.

While having a well ranked video on YouTube is certainly not the equivalent of
having a top ranking page for your best keyword in Google, it is comparatively
easier to accomplish, and may yield fantastic results immediately, as well as
down the road.

It is easy to get many people to view your videos on almost any keyword you
choose and it is possible to get a top 10 ranked video in YouTube’s search
results with little effort (even with lousy videos). And despite the huge
success and growth of online video in the last year due to Google’s
much publicized acquisition of YouTube, there is still plenty of growth coming.

I hope this introduction has perked your interest in video as a marketing
medium.

In the next lesson. I'll teach you how you can get your video to become popular
as well as ranked well.

{FIRSTNAME}, Get Video Blaster Pro and drive an avalanche of customers to your
website

<a href="http://www.novasoft-inc.com/hop.asp?aid=4860&pid=19">http://www.novasoft-inc.com/hop.asp?aid=4860&pid=19</a>\n

Cheers

Mailing #2 ( To be sent 2 days after mailing #1)

Subject: "Video traffic secrets - Lesson #1- Making sure your video can be found"

Hi {FIRSTNAME},

In the last lesson we saw how we can use videos as a prt of our marketing
arsenal.

Today I'll talk about how you can get your videos to rank higher and make them
easier to find.

Before you ever upload a video to the video sharing sites or even think about
creating a video, it is helpful to do some thorough keyword research in your
target market and find out what keywords are popular and what types of videos
get tons of views.

Now since youtube is the most popular video sharing site we will use it for our
research. Just like SEO, you need to optimize your videos so that they can be
easily found by people who are searching for it.

Like any search engine, visitors at http://www.YouTube.com are presented with a
search box. With basic keyword research on YouTube, you can discover what types
of videos are popular. You simply type in the main keyword for the product you
intend to market, and look at the thumbnail picture, title, keyword tags, and
view count of the videos in the search results.

The popularity of a video can be gauged by looking at the views count and it is
important to see that there are two ways that videos results are returned: By
the title of the video and the ‘tags’ used to describe the video.

Now the key point of todays lesson is that, when you are submitting your video
make sure you enter all these tags. Also make sure that your main keyword and on
or two secondary keywords are included in the video title.

Now while this may seem like common sense, you must realise that most people who
submit videos on youtube arent as savvy as us, havent the foggiest clue about
SEO, and if you really notice even some of the popular videos have just one or
two tags which have been added like an afterthough!

So don't forget... These 2 simple actions can make or break the popularity of
your video.

In the next lesson. I'll teach you what kind of videos appeal to people and how
you can cash in on this...

{FIRSTNAME}, Get Video Blaster Pro and drive an avalanche of customers to your
website

<a href="http://www.novasoft-inc.com/hop.asp?aid=4860&pid=19">http://www.novasoft-inc.com/hop.asp?aid=4860&pid=19</a>\n

Cheers

Mailing #3 ( To be sent 2 days after mailing #2)

Subject: "Video traffic secrets - Lesson #2- What type of videos work"

Hi {FIRSTNAME},

By now you may be itching to create a video. You may be wondering what equipment
you will need, how will you create the video, and how exactly will you upload
it.We’ll get to that soon. But before you even get the equipment together to
create a video, it will be useful to learn more about what makes a video
successful and popular.

Here’s the list: Funny, Weird, Gross, Shocking, Interesting, Sexy, Inspiring,
Demonstrates, Instructional, Personal.

1. Funny: The word funny constantly appears as the one of the most typed in
phrases to all the search engines on the internet. People on the internet love
to laugh, and equally important, people like to make other people laugh. It
lightens up their day. A funny video has a high chance of being sent to friends
and probably has the highest probability of causing a viral marketing stir.

2. Weird: Face it, the internet can be a weird place, with weird people, who
like to create weird media and enjoy looking at weird things. Weird has always
been popular on the internet. Weird theories, weird conspiracies, and weirdness
prevails. Weirdness may help your video get noticed if you don’t mind being
weird (just don’t be creepy & weird).

3. Inspiring: Stories of inspiration are always a good commodity. Anything
inspiring can become extremely popular, extremely fast. An example was the
‘Interview With God’ presentation (you may have heard about it if not, look it
up on Google). It was a huge internet hit.

4. Shocking: Anything genuinely shocking is always a hit on the internet.
Especially with video because it is basically proof that the shocking thing is
real. Shocking videos may get a viral effect and even news coverage from both
online and offline news sources.

5. Interesting:  Curiosity can be a powerful sales device in getting people from
your video to your website. Anytime you can prick the curiosity of a viewer and
make them want to learn more about you and your product, it is a good thing.
When you successfully generate curiosity in your video viewer, you give them an
itch which must be scratched. Creating curiosity may be especially useful
considering that users who find your video will actually have to take the effort
to type in the URL and visit the site you are promoting.

6. Sexy: I don’t even have to mention this one. Sex is always popular, and I
cannot think of any instance when being described as sexy has ever been any
hindrance to selling a product.

7. Personal: Many people are voyeurs and doubly-so on the internet, where they
can be as voyeuristic as they want from the security of their home. Internet
surfers are curious and like to see personal things about other people. These
videos which are often funny and or bizarre,may have great potential.

8. Demonstrates: Sometimes just a plain old, no frills demonstration of a
product can be very effective at selling. As we’ll see in some of the case
studies below, a simple demonstration with video can be a wonderful way to make
a lot of money.

9. Instructional: Instructional videos are useful and easy to create. They may
tetell or show someone how to do something, and for our purposes, might be just
a free introduction to your product which makes the viewer want more information
or more instruction. Instructional videos are helpful and may gain the trust and
interest of viewers.

10. Gross: Shows like ‘Fear Factor’ have been popular in the U.S. for quite
sometime. Jackass II was the number one movie in America. Gross has mass appeal.
Gross can be popular in spite of its grossness. Gross videos may get lots of
views. However, keep in mind that there is a fine line between gross and flat-
out disgusting. Disgusting probably won’t sell a lot of products, but humorous
videos with a small dose of ‘gross’ may be useful, depending on your product.

Though as an internet marketer you could make all these kinds of videos, the
simplest and the ones that work the best are videos that either are a review of
a product or video that demonstrate the use of it.

So, find some product that you can review or demonstrate and has an affiliate
program and then send the viewers to your affiliate site.

Now that you know the kind of vidoes you need to make, the next lesson will
teach you how to actually create the videos.

Stay tuned...

{FIRSTNAME}, Get Video Blaster Pro and drive an avalanche of customers to your
website

<a href="http://www.novasoft-inc.com/hop.asp?aid=4860&pid=19">http://www.novasoft-inc.com/hop.asp?aid=4860&pid=19</a>\n

Cheers

Mailing #4 ( To be sent 2 days after mailing #3)

Subject: "Video traffic secrets - Lesson #3- How to make your own videos"

Hi {FIRSTNAME},

The 5 most popular ways to capture video are as follows:
1. Camcorder
2. Digital Camera With A Video Recording Function.
3. Webcam
4. Screen Capture Software
5. Cellular Phones With Video Capture Feature.

Now unless you are a real whiz at photogaphy, most average people like us do
best with options 3 and 4 and if you have a high end cellphone, then option 5 as
well.

Webcam: If you are an Windows XP user and the owner of a webcam, you can
actually record videos directly from your webcam to your computer.
Windows Movie Maker which comes with Windows XP, gives you the option of
recording videos from any Video or Audio Device which is connected to your
computer.

The great thing about this is when you record through Windows Movie Maker it
automatically saves your video to a low size file.

Recording is very easy. Click the Record button and set the settings to your
prefered values. When you are done you can click the Record inside your settings
screen.

Here is a complete tutorial on it

http://www.videoblasterpro.com/ecourse/webcam.php

Screen capture software can be used to record your actions on the computer
screen along with voice narration.You can create instructional videos of you
using software, demonstrations of software, or any other video which involves
using a computer.

Screen capture software can be a great way to demonstrate software, marketing
techniques, and any other digital product. Even membership websites can benefit
from a guide tour using screen capture software.

The best screen capture software on the market today is Camtasia Studio
available from http://www.techsmith.com and you can download a free trial
version for 30 days.

If you are an affiliate, a video review of the software/infoproduct you want to
promote will convert a lot better than a standrad review with screenshots.

There are numerous other screen capture software programs available that range
in price such as hypercam from http://hypercam.com/, but Camtasia comes with the
best editing capabilities, and allows you to convert your videos to many
different formats (and even watermark your videos with the URL of your website).

Cell Phone

Cell phones don’t offer great quality of video, but have the advantage of being
the most portable. Additionally, cell phones cameras are not very noticeable. If
you already have a cell phone that has a video camera, you might want to learn
how to use it in case you happen to see something great as you go throughout
your everyday life.

Now that you have learnt how to produce the video the next step is to brand the
video.

In fact, the whole process of adding advertising URLs to your videos is
relatively easy and can be done with free software as we will see in the next
lesson on video editing software, so stay tuned...

{FIRSTNAME}, Get Video Blaster Pro and drive an avalanche of customers to your
website

<a href="http://www.novasoft-inc.com/hop.asp?aid=4860&pid=19">http://www.novasoft-inc.com/hop.asp?aid=4860&pid=19</a>\n

Cheers

Mailing #5 ( To be sent 2 days after mailing #4)

Subject: "Video traffic secrets-Lesson #4- Branding Your Videos"

Hi {FIRSTNAME},

Video editing software helps you take the raw video and refine it into a more
useful marketing
device. For instance you can shorten the video or piece together different video
clips, sound
clips, logos, and even do voice-overs.

There are many video editing software titles available today, all at ranging
prices. Microsoft
Movie Maker, Pinnacle Studio 9, Sony Vegas, Adobe Premier, Final Cut Pro for Mac
are just a
few.

However, for our purposes, we are only going to discuss 2 video editing
programs: Microsoft
Movie Maker for Windows and iMovie for Mac. Most new computers come with basic
videoediting
software installed and if they aren’t installed on your computer, you can
download
them online for free or for very nominal fees.

Download Windows Movie Maker for Windows Computers:

http://tinyurl.com/4z34c

Download iMovie for Macintosh Computers:

http://tinyurl.com/2rhcvp

A Few Ways You Can Brand Your Videos With Windows Movie Maker:

1. A continuous watermark throughout the video.
This is the most blatant form of URL promotion. Depending on what you aim to
accomplish,this might be appropriate. With a URL watermark brand it is
practically impossible that your viewer does not see your site URL. If your
video is good, it probably won’t annoy your viewers much. You can make the URL
big enough to be noticeable but not so big that it takes over the video screen.

2. Opening title screen with URL.
This is easy to accomplish with video editing software and is a good idea. It
sets the tone for your video, and lets the viewer know up front where they can
find more information.

However, keep in mind the increasingly short attention and memory span of
internet users. If you only use a title screen and the URL is not repeated,
watchers may forget by the end of the video that you had something more to share
with them. If you use an opening title screen with your URL, it may be wise to
mention the URL again during or at the end of the video.

3. Credits screen and end of movie page.

A credits screen rolls at the end of a video. During the credits you might
include your company name, your website’s name and your URL. You can also just
put a closing screen image with a promotional message and your URL.

If you consider that every person who watches your video is a prospect for
sales, here is the optimum series of events.

1)Prospect watches your video
2)Prospect likes your video,
3)Prospect sees URL at the end of your video,
4)Prospect is curious and visits your site for more information,
5)Prospect buys something right away.
6)Or prospect signs up to mailing list and buys something in the future.

The point about branding your video with video editing software is that you want
to be subtle enough with your branding that your video doesn’t look only like an
ad. Yet you do not want to be so subtle that people who like your video and like
what you’re all about can’t easily find more information. The style of branding
you use depends on what you want to accomplish as well as your personal
preferences.

Here is a tutorial on how to use windows movie maker to edit videos and brand
them.

http://www.videoblasterpro.com/ecourse/branding.php

Now that you know how to brand your videos, the next lesson teaches you how to
actually sell using videos.

Stay tuned..

{FIRSTNAME}, Get Video Blaster Pro and drive an avalanche of customers to your
website

<a href="http://www.novasoft-inc.com/hop.asp?aid=4860&pid=19">http://www.novasoft-inc.com/hop.asp?aid=4860&pid=19</a>\n

Cheers

Mailing #6 ( To be sent 3 days after mailing #5)

Subject: "Video traffic secrets-Lesson #5 - Selling with videos"

Hi {FIRSTNAME},

There are many ways you can use videos to promote your own products. If you are
selling an eBook, you might make a video trailer.

A book trailer is simply a promotional video that highlights some of the
benefits of your book (maybe even exaggerates the benefits in a funny way).

Think of it as a movie premier of your book.The more gimmicky the marketing, the
better. Take for example the hugely successful Rich Jerk eBook.

If one were to make a video trailer for this eBook, there are dozens of videos
youcould do with the ‘Rich Jerk’ theme. They would probably be funny
(exaggerated snobbishness), they probably get a lot of views (people always
share funny videos with their friends), so videos would probably help to create
a buzz and sell more product.

No matter how different and outside of the box your video promotion is, it will
more often than not work in your favor. Visuals help sales; When used right,
this promotional video can mean a large increase in sales, and is a unique way
to promote your book, eBook or any other information product or membership
website.

Demonstrating Your Product:

Video is a powerful means for demonstrating your product in action. Whether you
are selling a software program, golf clubs, or a house, putting a video of your
product in action is always a good idea.

Promoting Affiliate Products With Video:

Promoting products as an affiliate with YouTube offers some exciting
opportunities. It is relatively uncharted territory with lots of opportunity.
Here I will just talk a little bit about the mechanics of directing users to
your affiliate link. Obviously, it is better not to brand your video with
something that looks like an affiliate link.A unique domain name is better.

You could then use a cloaked redirect to send the traffic to the vendors site.

The next lesson teaches you how to build a huge list of optins using video...

Stay tuned...

{FIRSTNAME}, Get Video Blaster Pro and drive an avalanche of customers to your
website

<a href="http://www.novasoft-inc.com/hop.asp?aid=4860&pid=19">http://www.novasoft-inc.com/hop.asp?aid=4860&pid=19</a>\n

Cheers

Mailing #7 ( To be sent 2 days after mailing #6)

Subject: "Video traffic secrets-Lesson #6 - List Building with videos"

Hi {FIRSTNAME},

How To Build Your List By Offering Free Videos:

List building is a very important part of doing business online. There are a few
ways you can build your list using videos.

The first is to put up videos, and at the end of the video, instruct the users
to visit yourwebsite. At your website, be sure to have an email sign up form to
collect as manysubscribers as you can to market to them over an over again.

You may also want to use videos as incentives for people to sign up.
For example, in exchange for a name and email address, you can send your
subscribers a link to 2 sample videos which offer a sample of your product or
some type of demonstration.

This is especially effective if you have an information product and you can show
one or two techniques to pique the prospects interest. Be sure to describe the
videos and the benefits they’ll receive from watching them and you’ll likely
increase your email list.

The next lesson is the last in this series... stay tuned...

{FIRSTNAME}, Get Video Blaster Pro and drive an avalanche of customers to your
website

<a href="http://www.novasoft-inc.com/hop.asp?aid=4860&pid=19">http://www.novasoft-inc.com/hop.asp?aid=4860&pid=19</a>\n

Cheers

Mailing #8 ( To be sent two days after mailing #7)

Subject: "Video traffic secrets-Lesson #6 - Conclusion"

Affiliate Program | Privacy Policy | Disclaimer | Contact

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Promoting Video Blaster Pro

June 21, 2007 - Major Announcement Novasoft is

GIVING AWAY OVER $800

In Cold Hard Cash To Our Affiliates...

1st Prize (Most Sales)* = $500 Cash!!

2nd Prize (2nd Most Sales)* = $200 Cash!!

3rd Prize (3rd Most Sales)* = $100 Cash!!

June 21, 2007 - Major Announcement

Novasoft is